Why Accommodation Operators Can’t Afford to Work in Isolation

When operating an accommodation business, particularly in a regional setting, the work can at times feel isolating. Long days are common, lunch breaks are often overlooked, and days off can quickly disappear when something requires attention at the property. When you live onsite, the line between work and life can become blurred, making balance difficult to maintain.

It was during this time that networking—both personal and professional—became an important part of my life.

Personal networking became a way of switching off.

When my husband and I moved to a regional town to take over management of a property, we knew no one. We were stepping into a new business and a new lifestyle, which was both exciting and daunting. We immersed ourselves in the business, and before long, a few months had passed without a proper day off.

Our only consistent break was walking our dog each day, which at least got us off the property. It took some time to recognise just how important that small routine was.

During those morning walks along the beach, I often noticed a group of swimmers and board paddlers heading out together. Eventually, I decided to introduce myself and join them. Having done some swimming and paddling previously, and being an early riser, it felt like a good fit.

I bought a wetsuit—essential in that part of the world—and started joining the group a few times a week. It was a mix of abilities, relaxed and welcoming, with no pressure to attend regularly. What stood out most was that there was no discussion about work. Conversations centred around local happenings and everyday life. It provided a genuine break, and I came to value that time greatly.

Over time, I also became involved in a few local committees. This provided another opportunity to step away from the day-to-day demands of the property while still feeling connected to the community. Being part of a committee brings together people with shared interests and a common purpose, and the relationships that develop often happen quite naturally.

What I found particularly valuable was connections. There was no pressure or expectation—just regular interaction, shared conversations, and a sense of contribution. Over time, those connections turned into trusted relationships, both personally and professionally. It became another way to be a part of the community, rather than simply operating within it.

Not long after joining the swimming group, we needed an electrician at the property. When I called a local contractor, he said, “You swim with my wife.” That simple connection provided immediate reassurance that I was speaking to someone trustworthy. It was a small but meaningful example of how personal connections can naturally support your business.

In an industry where you are always “on,” having time away from the business is just as important as improving your average daily rate. Personal networking or connections help to maintain the balance, ensuring you remain energised, present for your guests, and clear-headed when making business decisions.

Professional networking, while sometimes more difficult to prioritise, is equally valuable.

Attending regional industry events can be challenging when you are tied to daily operations. However, they play an important role in keeping up to date with industry developments and understanding how your region is evolving. Industry publications are useful, but conversations with other operators often provide the most practical insights.

Building relationships with nearby properties can sometimes feel uncertain, particularly in regional areas. However, when strong connections are formed, they can become invaluable. I have experienced situations where neighbouring operators supported us during challenging periods, and we were able to do the same in return. This not only helped operations run more smoothly but also ensured guests continued to have a positive experience of the region.

At times, it can be as simple as borrowing supplies. On occasion, we found ourselves short on linen due to an unexpected increase in occupancy. Because of established relationships, we were able to borrow what we needed and return it with the next delivery. Situations like these highlight the practical value of strong local networks.

Networking has also evolved in recent years.

With the rise of online meetings and webinars, connecting with others in the industry has become more accessible. For operators who find it difficult to travel, online networking provides an opportunity to engage with peers across different regions, share experiences, and learn from others without leaving the property. It has become a practical and efficient way to stay connected and informed.

Whether through local connections, industry events, or online platforms, networking offers more than just information—it provides support.

It helps you stay informed, solve problems more effectively, and feel less isolated in what can otherwise be a demanding role. Just as importantly, it contributes to your ability to sustain the business over the long term.

In accommodation, it is not only what you know, but also who you know—and the relationships you build along the way can make all the difference.